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Decoding Competition: SWOT & Benchmarking Through Market Research
Imagine a business on the edge of the market. There is a vista ahead full of opportunities: new markets to penetrate, new types of products to offer, and new customers to win over. There is a reality, too, that goes along with this hope: competitors are already polishing their plans, raising their shields, and fighting for the same market share. Market research is your guide in this area....
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