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Understanding Online Travel Market Share: New and Established Players
The distribution of Online Travel Market Share reveals dominance by established OTAs like Booking.com and Expedia while regional players capitalize on local expertise and digital-native approaches. The rest of the world’s share is growing fast from USD 35.18 billion in 2017 to USD 67.81 billion in 2023, with South America emerging as the fastest expanding market. Emerging markets are...
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