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Search Engine Optimization (SEO) Services Market Size, Share & Forecast Analysis to 2030
Future Search Engine Optimization (SEO) Services Market: Key Dynamics, Size & Share Analysis
The Global Search Engine Optimization (SEO) Services Market size was valued at around USD 81.46 billion in 2024 and is expected to reach USD 171.77 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.24% during the forecast period, i.e., 2025-30. The Global Search Engine Optimization (SEO) Services Market is significantly growing due to several growth factors, including a rapid shift towards digitalization, the global expansion of e-commerce, the increasing business competition, strategic partnerships & collaborations of SEO companies with different business enterprises, the government support from different countries, and the adoption of the latest technologies such as the Artificial Intelligence by the SEO service providers. One of the most prominent growth factors is the sharp inclination towards digital marketing due to rising smartphone and internet penetration all around the world. This has increased the global demand for SEO and contributing to the market growth positively.
Top Market Challenges Impacting the Search Engine Optimization (SEO) Services Market Growth
Growing E-Commerce Driving Market Demand – The market growth is driven by the continuous expansion of e-Commerce penetration globally, which creates a huge demand for Search Engine optimization to make the e-commerce website appear at the top of search results. For instance, the business-to-customer (B2C) e-commerce has rapidly increased in recent years and generated above USD6 trillion in 2023, which is further expected to increase up to USD8 trillion by the end of 2027. As of 2024, more than 25 million e-commerce websites exist worldwide, among those, 3 million of them are actively using SEO services to improve their website’s visibility.
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Understanding the Core Segments in the Search Engine Optimization (SEO) Services Market
Search Engine Optimization (SEO) Services Market Size, Share & Industry Trends Analysis- By Service Type (On-page Optimization, Off-page Optimization, Technical SEO, Content Creation, SEO Consulting, Local and Hyperlocal SEO, Others), By Type of Entity (Freelancers SEO Services, Agencies SEO Services), By Organization Size (SMEs, Large Enterprises), By End User (BFSI, IT and Telecom, E-commerce and Retail, Travel and Hospitality, Healthcare, Education, Media and Entertainment) and Others.
Geographical Analysis of the Search Engine Optimization (SEO) Services Market
By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific.
Who Dominates the Search Engine Optimization (SEO) Services Market Insights on Key Industry Players?
Companies are strengthening their presence in the Search Engine Optimization (SEO) Services market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services.
- Semrush Holdings Inc.
- Ahrefs Pte Ltd.
- Moz Group LLC
- Screaming Frog Ltd.
- Yoast BV
- Surfer SEO Sp. z o.o.
- Webflow Inc.
- BrightEdge Technologies Inc.
- Conductor LLC
- SpyFu Inc.
- WebFX Inc.
- Ignite Visibility LLC
- iCONQUER Ltd.
- Mangools s.r.o.
- Loopex Digital
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